Social Media Tips: 5 skills all social media managers must master in 2015
In 2015, the Social Media landscape can seem intimidating and confusing. Here are a few basic skills all Social Media Managers can easily develop to maximize their brand exposure .
Well written, informative content drives the Social Media marketing business in 2015 and Social Media Managers need to know how to write it. Proper spelling and grammar are mandatory, as they can reflect on your brand’s attention to detail. It doesn’t have to be Shakespeare, but focusing on improving your writing skills in general will give you a big advantage over the competition. Not a writer? Hiring a professional content writer that understands your brand and your objectives doesn’t have to break the bank, saves time, and can be beneficial to all.
Photography and Photo Editing
Eye-catching images have always been a big attraction on Social Media. Whether you’re a photographer, or just want to engage the audience through visual means, being able to take – or choose – visually stimulating images to post on your platforms is a must in 2015. Not a photographer? The internet is a treasure-trove of photographic options so use your favorite search engine to find colorful, high resolution images that bring your posts to life. Remember to always credit the photographer! Pro-tip: Infographics are also popular in 2015 so don’t be afraid to get creative. Also, experience with image editors like Photoshop gives you the power to enhance your photos and/or easily add your logo or brand name for maximum exposure.
Analytical Super Powers
Just posting effective Social Media content isn’t enough; in 2015 you’ll need to know how to measure your audience, their reactions, figure out what it all means and how you can use that information to expand your brand. A professional SEO person is ideal but Facebook Insights, Hootsuite, and other content scheduling programs offer tips and tutorials on measuring success for DIYers.
In 2015, Hashtags rule them all. Many platforms like Twitter and Facebook are upgrading their search capabilities and hashtags are the key to ensuring every one of your posts ranks high on their new search engines. Do some leg-work to find out which hashtags are popular on each platform, and use them liberally. You can read more about Twitter’s new search engine here: https://blog.twitter.com/2014/building-a-complete-tweet-index
The Personal Touch
Nothing beats human to human interaction, so be sure to add the personal touch to your Social Media by replying to comments and taking an interest your audience’s reactions to your posts. Pay attention to your audience’s patterns and behaviors and listen to what they’re trying to telling you. Not only will you be able to filter out what doesn’t work, but you’ll gain valuable insight into what your audience really wants to see and hear. A little personal attention goes a long way.